UTM link generator
Create consistent campaign URLs so every click lands in the right row of your analytics. Fill in the fields, copy the link.
Campaign URL
Your tracked link
https://example.com/pricing?utm_source=oitomail&utm_medium=email&utm_campaign=spring-launchSend email that actually converts
Oitomail adds UTMs automatically to every campaign and sequence link, then ties the click back to the contact record and segment.
Start 7-day trialHow to keep UTM data clean
- Pick a fixed vocabulary for source and medium — for example, medium is always email, cpc, social or referral.
- Keep everything lowercase and use hyphens instead of spaces.
- Use utm_campaign for the initiative, utm_content for the variant (button vs. text link, A vs. B).
- Never add UTMs to internal navigation links — it restarts the session attribution.
Frequently asked questions
What is a UTM parameter?
UTM parameters are tags appended to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools read to attribute a visit to a specific campaign.
Which UTM parameters are required?
Google Analytics requires utm_source at minimum, but utm_medium and utm_campaign are strongly recommended so reports group correctly. Term and content are optional.
Should UTM values be lowercase?
Yes. UTM values are case sensitive, so Email and email become two separate rows in your reports. This builder lowercases values by default to keep data clean.
Is my data sent anywhere?
No. The builder runs entirely in your browser — nothing is uploaded, logged or stored by Oitomail.
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