Churn is a behaviour problem before it is a billing problem.
By the time a renewal fails, the signals were months old. Oitomail watches the signals — feature adoption, usage frequency, engagement recency — and acts on them while the relationship is still winnable.
Four plays teams run on day one
Activation play
A three-step sequence with a goal on the activation event. The moment the customer activates, remaining emails are cancelled automatically.
Churn-risk play
Detect declining engagement with event-count and recency conditions, then route the cohort into a re-engagement sequence with a condition step for high-value accounts.
Win-back play
Reach dormant customers with an intentionally low-frequency campaign that respects suppression and consent state at every step.
Expansion play
Identify power users by trait and event volume, then send timed upgrade prompts with merge tags reflecting their real usage numbers.
Every sequence knows when to stop.
Attach a goal — an event, a trait change, a segment membership — and Oitomail exits the customer from the journey the instant it is met. No awkward follow-up to someone who already converted, no reputation burned on unnecessary sends.
Goal met
Enrollment closes, remaining steps cancelled, conversion recorded against the sequence.
Condition branch
Route on a trait or event mid-journey — high-value accounts get a different path.
Suppression aware
Unsubscribed and bounced customers are excluded from every send by default.
See it against your own data
Install the snippet, and your first churn-risk segment is usually live within an hour.
Start 7-day trialTurn activity into retained revenue.
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